The 'Magical Kenya' Era
1980 - 2024
1989
Historical Ivory Burn
President Daniel arap Moi burns 12 tons of ivory, sending a powerful global message against poaching.
Parallel Impact
Poaching Crisis
Elephant population crash
During the 70s and 80s, poaching reached catastrophic levels, threatening to wipe out Kenya's elephant herds.
Global Policy Shift
CITES Ivory Trade Ban
Kenya's bold action catalyzed the international community to ban the ivory trade, leading to a slow recovery of the herds.
1997
Launch of Kenya Tourism Board
The KTB is established to market Kenya as a premier global destination.
2006
Migration Named World Wonder
The Wildebeest Migration is named one of the 'Seven New Wonders of the World' by ABC News and USA Today.