Modern Agribusiness
1991 - 2024
1990
The Horticultural Boom
Kenya experienced a massive boom in horticulture, particularly in cut flowers and fresh vegetables. The country became one of the leading exporters of cut flowers to the European Union.
2010
Digital Agriculture & AgTech
The proliferation of mobile technology, spurred by M-Pesa, revolutionized farming. Apps providing weather data, market prices, and mobile credit transformed smallholder farming.
Parallel Impact
Traditional Farming
Farmers traditionally relied on middlemen for market information and weather forecasts, often leading to exploitation and post-harvest losses.
Smart Farming
Mobile platforms empowered farmers with real-time market prices, weather alerts, and direct access to buyers, increasing yields and profitability.
2022
Climate-Smart Agriculture
In response to severe droughts, there was a major national shift towards climate-smart agriculture, including drought-resistant crops, solar irrigation, and sustainable land management practices.